Sickness is Health free essay sample

I am a modern medical marvel. Since birth, I have been afflicted with hyperacquirosis syndrome; a permanent state of an insatiable thirst for knowledge. While there is no cure, I’ve discovered that school and reading do ease the eagerness to learn and suppresses the fear that I’m incapable of learning all I want to in my lifetime. Certain locations offer me immense relaxation and comfort when the symptoms come on strong, such as the library or the bookstore- where I volunteered because of my affliction. Constant intellectual stimulation is necessary for my well being for without it I feel completely lost and am subject to a bedridden state. But that’s not all that plagues me. My senses are askew. I have a rare case of body dysmorphic disorder- I perceive things differently than you do. For me, my scars are stars, my bruises are simply shadows, my swollen, sprained ankle is just an ankle with a temper, my eyelashes whisper, my mind is a sponge. We will write a custom essay sample on Sickness is Health or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I’m blind to the bad in people sometimes and just can’t see why everything has to be so hard. Due to my blindness, my sense of hearing and touch are highly developed. I hear everything: inner voices, the souls hopes, whispered desires, mumbled yearnings, muffled pain. This provides for a wholehearted understanding of the human mind and heart and allows me to relate to everyone I meet. I also feel everything; compassion for the human beings whose innermost thoughts I hear, the burning passion to help them, the anger towards those that don’t, and the overwhelming awareness of my existence. Being so sensitive to touch as I am, it’s hard to forget that I’m inextricably linked to this earth and to humanity. Couple that with my severe case of â€Å"altrukemia†, the over production of altruism cells in my body, and you get my inability to spend one day in which I don’t help someone. This particular disease affects others the most I believe, the people I help and my grandmother who has to drive me to all the fundraisers, walks, charity events, soup kitchens, etc. She is appeased though, when I offer to cook dinner that night or clean the house. To add to my list of medical anomalies, I am subject to epileptic bursts of ideas. This occurs on a daily basis, when nerve cells in my brain fire electrical impulses at a higher rate than normal, resulting in my innate ability to spew witty counteracts to someone’s logic before they are done with their sentence. This is also the cause of my irregular torrential outpour of ideas at any given time and doctors believe it is the core of my spasmodic creative visions and impulsive whims. A side effect of this are my spastic fingers, constantly grabbing at paper and pens in a frenzy to write, write, write. My most recently discovered malady is pneumonia. You see, Ive got liquid poetry in my lungs, I expel prose with every breath, I release vaporous sonnets that dissolve into the atmosphere. The doctors don’t know what to call it yet- during one of my erratic epileptic episodes I came up with lyrical respiration. I like it, they don’t- I guess that’s just a side effect of my dysmorphic disorder. I really find it quite amazing that I’m able to live such a normal life with all these ailments. I mean, I’m glad that no one treats me any different because of them, although I really should be in some sort of museum. Hmm, I like that idea, being imprisoned in a museum. Oh, no I think my epilepsy is acting up, I can see the coldness of prose in every exhalation and so I write, write, write once more.

Age of discovery in Europe

Age of discovery in Europe Introduction Europe is one among the seven continents that exist in the world. It is the 6th largest continent on the planet earth, and it consists of forty seven countries and assorted dependencies, islands and territories. The recognized surface area is approximately 10 million sq. km.Advertising We will write a custom research paper sample on Age of discovery in Europe specifically for you for only $16.05 $11/page Learn More It covers about 2% of the entire earth’s surface. Europe lies on the eastern side of the Asian continent. There are various geographical features separating Europe from Asia. Examples of these features are Mt. Ural and Mt. Caucasus (Gibson, 2006). The Arctic Ocean borders Europe to the North. On the western side, there is the Atlantic Ocean. The Mediterranean Sea is located in the south, as well as the Black sea. Other connected waterways are located on the south eastern region. It is the third continent with a high population of approximately 740 million people. Only Asia and Africa are ahead of Europe in terms of population. Europe has been argued to be the origin of the western culture (Stevens, 1997). Age of discovery The age of discovery also called the age of exploration in Europe was a period in history which started in the early 15th century and continued until early 17th century. During this period, the Europeans engaged in intensive exploration of the world. They managed to establish contacts with other continents to begin trading activities and establish new trade routes. It was in this age that the European sailors and ships left the coastal waters of the Old World and embarked on their adventure on the vast green sea of darkness (Kreiss, 2011, para 1). This age was very helpful to the Europeans because they gained new information that helped them to expand geographical knowledge (Kreiss, 2011).Advertising Looking for research paper on history? Let's see if we can help you! Get your fi rst paper with 15% OFF Learn More The age of exploration or discovery can be said to have linked the Middle Ages and the modern era. The age of discovery together with the contemporary renaissance movement led to the early modern period. Also, this was a precursor to the establishment of the European nation-states (Duiker Spielvogel, 2007). End of the age of discovery After the introduction of new ideas, technology, and new products to the world by the explorers; the age of discovery came to an end in early 17th century. The age of discovery left behind several things that have remained historic to date. There was increased communication network and trade that improved drastically along the low areas that had been discovered. Therefore, there was no need to continue searching for new trading routes. Although the age of discovery came to an end at this time, some of the areas like the eastern part of Australia had not yet been discovered by then. This area remained u nexplored until 1770 with some of the arctic and Antarctic areas which were not discovered until 19th century (Flowers, 1999). Lampros (1990) lists some of the famous explorers their accomplishments, achievements and voyages of discovery. There are several explorers who were involved in the age of discovery. These included the famous European explorers. These explorers came from various countries that in Europe such as England, Portugal, and Spain among others. The voyages undertaken by these explorers were motivated by various factors. These factors included wealth, which was from gold, silver and spices from Asia and other countries. They also were out to search for trading opportunities that increased as the exploration age continued. Also, these explorers were out to spread religion to various parts of the world. This motivated the European explorers to continue with the exploration. Again there was a lot of empowerment from the European countries. This motivated them to explore on other parts of the world.Advertising We will write a custom research paper sample on Age of discovery in Europe specifically for you for only $16.05 $11/page Learn More Some of the explorers in Europe included Christopher Columbus, Ferdinand Magellan, Vasco de Gama, Sir Francis Drake, Sir Walter Raleigh, Hernando Cortes, John Cabot, and Samuel de Champlain among others (McGeveran, 2004, p.14). There were also explorers from Canada. These explorers discovered some of the great lakes in the world. The discovery of the new world led to the establishment of new colonies in Canada. Louis Joliet is considered as a famous Canadian explorer who discovered the Mississippi river as well as the great lakes in the world. Explorers from Spain explored portions of Caribbean region and South America. Some of the explorers from Spain conquered the Aztecs as well as the Incas. Some of these explorers are Hernando Cortes, Francisco Pizarro, Hernando De Soto, Vasco Nunez de Balboa, and Juan Ponce de Leon (Hale, 1966, p. 36). The English explorers had the mission of discovering voyages that were in existence when Queen Elizabeth I was in reign. They were nicknamed as privateers and pirates by their enemies. For example Sir Walter Raleigh, Sir Martin Frobisher, Sir Francis Drake, and Sir John Hawkins. There were also the famous Portuguese explorers. This is the group led the other explorers during the exploration period. They were Ferdinand Magellan, Vasco da Gama, Bartholomew Diaz and Gaspar, and Miguel Corte Real (Washburn, 1966, p 5). France was also represented in the Age of Discovery. There were various notable explorers from France such as Jacques Cartier among others. Motives behind the age of discovery According to Hale (1966), the Europeans had some several motives as to why they began this in their continent. There are various motives behind the age of discovery which have been discussed below.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Trade and desire for wealth: Before the age of discovery came to be trade was controlled by Muslim traders and hence the European group was not able to get their achievements. It is during this age that the Europeans wanted to avoid the Muslim and the Italian group of people in order to get things like silk, spices, and other luxury items in Asia. Advancement in technology: during this time, there were new developments. Therefore, this age of discovery was meant also to advance the technology especially in ship construction and also in the aids that were used in navigation. There was a new compass that was discovered during this period which overthrew the use of the old magnetized needle used in the earlier centuries. The astrolabe used to determine longitude and latitude before was found to be less accurate. Therefore, this pushed the need for making discoveries. Spread of Christian religion: The Europeans were dominated by the Christian religion which is a missionary religion and with this age of discovery they had an intention to spread Christianity to the rest of the world. Religion was held in high esteem by the Europeans and wanted to spread Christianity to all people of the world. Achievement of geographical knowledge of the world: this was one of the main reasons that made the Europeans start the exploration of the world. The Europeans did not know much about the world since the early centuries’ maps still remained inaccurate. Also, the European map only contained few continents like Europe, Asia, and the northern part of Africa hence most Europeans did not have any knowledge regarding other parts outside Europe. Again, the explorers who explored the world and added some geography knowledge were still limited. Therefore, the Europeans had to take the position and carry out an exploration so as to increase the geography knowledge. Desire for new products like gold, silver and precious stones: Some of these things had a lot of value in the world. Therefore, the Europeans decided to explore the world so as to get rich and gain more wealth through gold. They also explored the world because they needed precious stones that they could sell to earn income. In search of great and larger empires: the Europeans wanted to claim as much big land as they could manage. Therefore, there was need to explore the entire world so as to acquire a lot of natural resources and get slaves from the countries they explored. In search of spices: Spices like pepper were used for covering taste in food products after preservation like salting was done because refrigerators could not be found in any part of the world. These spices were only found in other continents, and they could not grow within Europe. Therefore, the Europeans explored the world in search of such spices. Nonetheless, these spices were very expensive to be moved to Europe from continents like Asia. The Europeans could not use the land route because it was cut off by the Turkish Empi re which they used to fight against. The only they could use was the sea route. In such of animal fur: Lastly, Europeans explored the world so that they could get animals fur. This fur could not be found in their continent. Groups of people, like the French, had discovered that animal fur was very valuable in Europe. Therefore, they had to look for this fur in order to sell it for money. Contributions of the age of exploration to European dominance The beginning of age of exploration caused several changes to the world because when it began the world began to change. The age of exploration is what has shaped the world into what it is at the moment. The spread of religion, trade and many other effects, the economy of Western Europe began to raise hence had a great advantage over other countries in the world. This spreading belief gave many other ideas other than the church. As it continued, the age of discovery or exploration in the 16th century had a great influence to Europe with t he trading ideas with other countries (Arnold, 2002). The people also believed it was spreading at a high rate in the world. During the 16th century, people in most of the countries obtained money by means of trade which was meant to cause economic growth in a certain country. Exploration by the Europeans found out a faster route which made trading easy and transportation to other foreign countries also became cheap. As a result, the Europeans was the only continent that grew stronger in its economy because the exploration of Asia to Europe route during the search for spices and other precious products made easy access of goods at fair prices hence the growth of the economy in the European continent. Religion also grew faster due to the increasing spread of trade. In this case, denominations like the Catholic began to emerge. Catholic was the most significant denomination that dominated Western Europe. This drew people in other countries closer to the Europeans because it gave them ideas and points of view of other people and other countries. This made other people become aware of their rights and have the confidence to air their views when there was a need to do so (Newton, 1970). All these benefits kept their countries strong and raise the economic growth and had great influence to countries especially the Western Europe. This made Europe be regarded as an advantageous continent over other continents. All this contributed to European dominance over most of the countries. Problems faced by explorers during the age of discovery During exploration by the Europeans, there were several challenges that they faced in an attempt to explore the world. Some of these challenges arose from the people in the countries they explored. In addition, some other challenges were from amongst the Europeans themselves. However, this depended on the country which they were exploring. Poor maps and poor navigation systems which they used misled them to the places where they had not intended to explore. They needed better equipment in order to make the navigation easy and tracing of positions hence lead them to the right place of exploration. Due this poor navigation system exploration was not easily done hence causing a lot of delay and even some of the countries were not explored. A good example of such countries is the African countries. Diseases and lack of the food was one of the major challenges the European people faced as they explored the world. Some of the countries they visited had no food. This caused starvation which could lead to death. Again, diseases were common in some countries. This was a major challenge to the explorers because they were not resistance to such diseases. Some of these diseases could cause death hence some of the areas were not explored successfully. Another major challenge was fear of the unknown. Since the Europeans were exploring foreign countries, they had a lot of fear. This is because they could be attacked and get kill ed by people in the foreign countries that they explored. For example, during the exploration of Australia and Japan, it was easy for the Europeans to explore these countries because of attacks from the aboriginal tribes. Inadequacy in supplies was also major challenges that led to delay during the exploration age. This also made some of the countries be left unexplored where exploration was done later. A good example is Africa which remained unexplored until the 19th century and some other African countries were also unexplored in 20th century. Lastly was piracy which was also a major challenge. This is because the explorers were prone to pirate attacks and ambushes while they carried their missions. Effects of the age of discovery This age of discovery had a lot of effects which were both positive and negative especially on the continents that the Europeans explored (Jackson Weidman, 2006). Some of these effects have been discussed below. One of the motives of this age of explora tion was to search for great empires around the world. Most of the people during this period were made slaves. Most of the American tribes were oppressed by the European people and the land on which they dwelt was taken hence they remained landless. Others in these countries also lost their lives due to wars that emerged during this period. Additionally, due to introduction of trade and more ideas to people in other countries by the Europeans, the age of exploration gave a lot of power in Europe to be able to discover new trading ideas and opportunities. The age of exploration led to change of the African culture. This is because when the Europeans came to explore the African countries, they introduced new ideas. These new ideas changed the ways of living of the African people. The Africans were affected in terms of language and religion where they were converted to Christians, while others adopted new languages. The age of exploration benefited the Europeans and other people on the knowledge of the world where they began to realize the size and shape of the entire earth. The increased contact of the Europeans with most of the countries made them get new ideas and new products were also brought to Europe. This contributed to a high growth of the economy. Another effect of the exploration age was that it led to the domination of Europeans in most of the countries. After this age, most of the world countries were converted to European colonies. The age of exploration also had a direct impact on the scientific revolution. The people who used to navigate the high seas and oceans used the sky in trying to understand their position. This technology was not possible during the night or times of fog. Therefore, they needed better equipment that could direct them to the position. Therefore, the age of exploration introduced equipment that made it easy for navigators to understand their position. This improved navigation, shipping, and associated crafts. The age of expl oration also brought the biological and cultural exchanges all over the world. Biological Exchanges During this time, there were biological exchanges that involved various aspects. The elements exchanged included diseases, animals, and plants. The biological exchange was between the explorers and the countries that were explored. Some of the examples of biological exchanges during the age of exploration affected people differently in the various continents. 1. To the Americas The explorers brought many new plants to countries like the Americas. They brought crops from various parts of the world including from Europe, Middle East and Asia. The introduction of new plants led to the establishment of new economies especially in the Americas. Other than the introduction of new crops and plants the Europeans also brought in domesticated animals. This made many people get into cattle ranging as a way of living (Sammis, 1997). Additionally, when the new flora and fauna were introduced into the countries, some diseases were also experienced. More than 90% of the ecosystem was wiped away by the diseases. Since these people had no resistance and cure for such diseases, they fell sick and died of these diseases. Diseases that were most common were measles, smallpox, and chicken pox among many others. People from Europe made Africans slaves by forcing them to work in their farms. This was as a result of the high rate of death experienced in the Europe as a country. This had a direct impact to the Africans too. 2. To Europe As they explored the world and gave new plants, animals, and diseases to people, the Europeans also took something home from the countries being explored. It is said that people from Europe exported some plants after exploring certain regions of the world. The plants were planted in their home country. The European people were introduced to new crops like maize, potatoes, and beans. They also introduced various fruits such as squashes, tomatoes, and avoc ados among several other things. These new crops from America and other countries to Europe changed both their way of leaving and farming also changed. For example, crops like the potato largely affected them in because of its nutritive value whish caused the surge of the population hence industrial revolution came to be due to increased population growth. Cultural Exchanges The process of exchanging cultural aspects involved transferring technology, ideas, as well as products. Some of the cultural exchanges have been discussed below. 1. To the Americas The Inca and Aztec kingdoms were destroyed when the Europeans arrived in the region. They used guns which was a European technology so as to conquer these empires. The European also brought new language and religion where many of the native people learned the Spanish and the Portuguese language. With the introduction of new language and religion, most of the people in America became Catholics. There was the emergence of new religion as the local people integrated their beliefs with Christianity. 2. To Europe and Africa As the Europeans explored the American countries, the things they obtained like the gold silver and precious stones changed their way of life. It is important to mention that items of luxury and natural resources moved from the America to Europe during this time. Other raw materials, such as cotton; and this was being grown in North America. This caused the development of many manufacturing industries in Europe. This also made many of the Europeans gain new knowledge. To Africa, this had a great impact to them as Europeans carried the Africans and brought them to America as slaves. This also led to the emergence of wars in the African region because the Europeans got involved in the political aspects of the region. They supported chiefs so that they could easily get slaves. In terms of language and religion, there was no much impact. However, some Africans became Christians, and they also learned new languages like the Portuguese. In Asia, most of the areas adopted Christianity as their religion. There was a rapid spread of Christianity, and new people were converted in India, China as well as Japan. Other converts were made in other countries all over the world. Wars broke in countries like Japan due to the knowledge of the European guns. New commodities were also brought to Japan by the Europeans (Washburn, 1966). Conclusion Exploration age is a phenomenon that went on for a long period of time. Discoveries of new things and ideas did not end until about 1700 in some countries and 1900 and 2000 in other countries like the African countries. It was very significant to the world because it contributed much of the developments that have existed to date. It was also significant to the explorers themselves because by exploring the world, they learned new ideas and invented new technologies. These new ideas and technologies were later to be applied in their home countries. A si gnificant percentage of European culture spread into the whole world due to this activity. It can be noted that this is what people use even in the modern times. Reference List Arnold, D. (2002). The Age of Discovery, 1400-1600.New York: Routledge. Duiker, W.J. Spielvogel, J.J. (2007). World history. Belmont, CA: Thomson/Wadsworth. Flowers, S. (1999). The age of exploration. San Diego, CA: Lucent Books. Gibson, K.B. (2006). Europe. Mankato, Minn: Capstone Press. Hale, J.R. (1966). Age of exploration. New York: Time, Inc. Jackson, J.P. Weidman, N.M. (2006). Race, racism and science: Social impact and interaction. New Brunswick, N.J.: Rutgers university press. Kreiss, S. (2011). Lecture 2: The Age of Discovery. Web. Lampros, S. (1990). The Age of exploration. St. Louis, Mo: Milliken. McGeveran, W. A. (2004). The World almanac and book of facts, 2004. New York, N.Y: World Almanac Books. Newton, A.P. (1970). The great age of discovery. New York: B. Franklin. Sammis, K. (1997). Focus o n U.S. history: The era of exploration and discovery. Portland, Me: Walch. Stevens, R. (1997). About Europe. London: Bluebell Press. Washburn, W.E. (1966). The age of discovery. Washington: Service Center for Teachers of History.

Evaluate the Financial Performance of US Financial Services Company to Essay

Evaluate the Financial Performance of US Financial Services Company to determine if they are able to invest in India - Essay Example To determine whether USFSC can invest in India one must analyze the recent financial performance of the company. The net income of USFSC in 2011 was $3.76 billion. The companys net income increased by 339% in comparison with the previous year. The company believes in giving back to its shareholders. In 2011 USFSC declared dividends of $665 million. The total assets of the company are $197.7 billion. In comparison with the previous year the total assets of USFSC have increased by 158%. The total loans and leases of the company amount to $138.9 billion. This total represents an increase of 205% in comparison with 2010. The debt to equity ratio of USFSC in 2011 was 1.12. This financial metric measures the amount of assets being provided by creditors for each dollar of assets being provided by stockholders (Garrison & Noreen, 2003). A ratio that calculates how leveraged the company is is the debt ratio. USFSC has a debt ratio of 0.53. Its debt ratio is relatively low which is favorable. Based on the analysis performed the company shows a lot of good signs. The profitability of the company has grow n over the past year due in part to its 205% growth on loans. USFSC has also grown its total assets. The company is in sound financial condition to support an expansion strategy, thus investing in India is

Constructing Report Research Paper Example | Topics and Well Written Essays - 1500 words

Constructing Report - Research Paper Example Thus, they must follow the rules set by the EU to access any electronically stored personal records. Therefore, for the US investigators to be able to get information of individuals they have to gain access to their private data and get their details. For example, they are competent of obtaining the individuals’ live data using the advanced forensic pitfalls such as the encryption, or even the malicious running of the data procedures and also the networked storage pools information. Thus, the investigators need to obtain this personal forensic information in incidences like the abduction of children, missing of individuals, exploitation of individuals, and the act of pedophiles. These cases normally require the investigators to act very quickly and in time so as to effectively solve them. Thus, those investigators who are dealing with cases of crimes, forensics, and the suspects cases require them to act quickly and obtain evidence very fast without delay (Bennet & Raab, 2007) . Identification of the applicable legal constraints involving the discovery of stored personally identifiable EU member information (also known as ESI) The abbreviation ESI stands for the electronically stored information of an individual. These are the information details of an individual that are stored in the computers and other electronics devices. For these procedures to be regarded as legal and acceptable by a state, they must therefore utilize a set of legal law and also standards (Bayuk, 2005). First, the investigator is chiefly appointed by the government body. The investigator must be able to identify and utilize a set of legal procedures which are applicable in the discovery of the stored personal records for any forensic investigations. Moreover, they have to ensure limited types of personal data are collected from the member states of the EU. For instance, the data that is capable of revealing an individual’s ethnic, or the race, also the political conviction un less the investigator collecting that information has the right to do so in the member country. Secondly, the investigator must guarantee accuracy of the forensic details collected. The investigator ought to ensure accuracy of forensic data and any inaccurate data must be deleted. This is to enable the availability of correct data and therefore the inaccurate forensic details must be removed or updated and rectified. Additionally, the investigator of the EU members must further ensure that the information collected from the individuals is kept securely and safely. Moreover, the data investigator must further make certain that they have implemented appropriate technical and also organizational measures so as to protect it against any forms of accidental loss, or even the alterations, or from any unauthorized disclosure or even access. There must be redress of the forensic data. This is an independent mechanism that ensures individuals have recourse if they want to and feel like their rights to their personal details has been interfered with or infringed. Eventually, the investigator must ensure that the individual has a right and access to the power to investigate claims of forensic data protection violations. They must also have a right to intervene

Compare the housing bubble in US and in China & how can Chinese Essay

Compare the housing bubble in US and in China & how can Chinese government learn from US - Essay Example My goal in this paper is to do a comparative study of the housing bubble in both U.S and China. China has experienced extraordinary growth in the housing market in the recent past; as a result, there has been a substantial increase in residential property. Nevertheless, while accelerating house prices in china may help indicate the presence of the bubble, its existence is still very controversial. Arguably, the current housing boom can be a rational bubble arising naturally from China’s economic transition. With the $580-billion stimulus package injected in 2008, just before the financial crises hit U.S, China’s economy has been able to withstand the global economic meltdown. The stimulus led to banks loosening their lending rate; hence there was excessive lending to home purchasers and thus rapidly raising the housing prices. Unfortunately, should the prices fall, there would be an increase in nonperforming loans and this would trigger china’s housing bubble. In U.S the housing bubble is believed to have been driven mainly by historically low interest rates. However, the low-interest rates, on their own, could not have caused the bubble and these have led to formulation of so many explanations and theories to try and explain what happened. According to (Holt) the correlation between housing price growth and subprime lending across market indicated that the lender took so much risk in booming markets thus increasing to even more the market demand. The meltdown in the housing market consequently, yielded to the devastating financial crisis. Evidently, the effects are still visible and the residential market In U.S is still on the road to recovery, with home prices yet to return to their historical high. Development of housing bubbles follows irrational exuberance for continuous rise of house prices. In the development of U.S Housing bubble, there was a rapid

The Issues Of PepsiCo International Strategy

The Issues Of PepsiCo International Strategy Coca-Cola, the major competitor of Pepsi has been exiled from the desert kingdom. Because of this, Pepsi expanded into Arab Countries has an 80% share of the $1 billion Saudi soft-drink market. Saudi Arabia is the third largest foreign market of Pepsi, after Mexico and Canada. In 1993, about 7% of Pepsi-Cola Internationals sales came from Saudi Arabia. The environment in Saudi Arabia makes the country very favorable to soft-drink sales because alcohol is banned climate is very hot and dry. Mode of Expansion: Pepsi uses franchise system for international expansion. Sources of Competitive Advantage: PepsiCo has competitive advantage in terms of worldwide distribution the company is able to produce all its products in the country where they are consumed. Pepsi has a competitive advantage over Coke because of its brand image good word of mouth. Pepsi promotes itself as the number one choice of the Next Generation. Government Policies: Currently a 50 percent rise in Pepsi prices in Saudi has angered customers and provoked the kingdoms government to call on more than 30 soft drink companies to hold off on further price hikes. Pepsi increased the price of a can to 1.50 riyals $0.40 from 1 riyal.it. Saudi Consumer Protection Association investigated the sudden unjustified price hike, the Saudi Gazette reported that official permission should be granted to soft drink firms before they are allowed to increase prices and price rise should not be more than 10 percent. PEST Analysis Political Influences: Many PepsiCo products are subject to different federal laws due to their manufacturing, distribution use, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. The international ventures are subject to the Government stability and businesses are subjected to different taxation policies in each consumer country. Economic Influences: PepsiCo relies on trucks to move products so fuel is an important subject fuel prices matters. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions, etc. PepsiCo is also subjected to other economical factors like money supply, energy availability, cost and business cycles. Socio-Cultural Influences: Pepsi is subject to the lifestyle changes, so it bases her advertising campaigns in people with special lifestyle. For that PepsiCo has to pay special attention on lifestyle changes. It has to be very careful with the possible problems with the governments and those which could rise from PepsiCo act with the people of KSA. Technological Influences: PepsiCo is exposed to new manufacturing techniques, for its three business units, snack food, juices and soft drinks. It has to pay attention while adopting flexible advanced distribution techniques. PORTER 5 FORCES Analysis 1. Threat of New Entrants: The threat of new entrants in the industry is small yet substantial. This is because there are already four players in the market other then Pepsi itself. 2. Threat of Substitute Products: Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. Possible substitutes that continuously put pressure on Pepsi include tea, coffee, juices, milk, and hot chocolate. 3. Bargaining Power of Suppliers: The bargaining power of the suppliers tends to be low according to the recent analysis. PepsiCo needs to manage its relationships carefully with the bottling units in order to make changes in its way to market the local retailers. 4. Bargaining Power of Buyers: Here the concern is how to increase market share and retain its current customer because customer always try to optimize benefit. The buying power of consumers also poses a key threat in the industry. Moreover consumers can simply switch to other beverages with little cost or importance. 5. Rivalry Among Competitors: Pepsi has 48.9% share of market it is situated in an environment that is ever changing and dynamic because coca cola is holding 30.9% share Cadbury Schweppes 8%. The local brands are also in the market to compete Pepsi. These brands are Mecca cola holding 0.5% market share and 0.6% Zamzam cola. SWOT Analysis 1.Internal Attributes(Strengths Weaknesses) Pepsi is inferior in its fountain drink division. The ownership in fast food restaurants has always been problematic for pepsi. Coca Cola has been in the top locations for fountain beverages because of their ownership in Taco Bell, Pizza Hut, KFC, and many others. 2.External Attributes(Opportunities Threats) In addition to its large consumer base, Saudi Arabia has some of the regions biggest athletic clubs, most passionate sports fans, and has a growing population of athletes and active people. When PepsiCo started its own Pepsi Bottling Company, it allowed them to cut costs, reduce overhead, and coordinate their distribution to create a better synergy. Critical Issues or Barriers: Pepsi can serve the 90% market but problem is the bottling of the drink. War crisis between Palestine and Israel is bringing hate against Pepsi that why USA is not interest in resolving the issue As Pepsi is US product and these days US and foreign products are campaigned not to be used to show rage against non-Muslim acts. Due to recent oil prices increase, there is international factor of inflation and on the other hand Pepsi is cheaper in KSA compared to other countries, so Pepsi is facing problem to maintain the profits. Since employers in KSA are required to give their employees time to pray toward Mecca five times per day, as set forth in the Koran, break times caused additional operating cost. Health and stomach diseases due to over use. Obesity problem which is becoming common in Saudis. Rumors of Haram ingredients. The tough competition is carried out through packaging as well as price. Recommendations: Pepsi is being forced to re-examine their strategic models, based on carbonated soft drinks and move to new beverage categories. Heavy investmentment in risky innovations may be suggested in order to transfer resources from other brands. Pepsi spends 15% of overall budget on advertising and marketing to be no.1 in the consumer sight. Pepsi should use all media vehicles to attract consumers. Conclusion: Consumers want to buy soft drinks delivered at convenient locations with the right package. Pepsi have to make sure that the market keeps growing annually, and that company products are available everywhere. Pepsi has won the International Quality Award and Bottlers of the year Award, so the company feels quite optimistic. Although difficult challenges lay ahead, yet to exploit opportunities through the implementation of an effective and comprehensive marketing plan 2009. Appendix:

Abortion :: essays research papers

Abortion is an extremely complex and highly debated public issue that has consumed much of the American social and political arena in the late twentieth century. People on both sides of the debate present strong arguments that establish valid points. Society clearly states that child abuse and the murder of one’s child is illegal, but does allow abortion. Regardless of whether it is right or wrong, the fine line that exists between abortion and murder will be discussed and debated for decades to come. In Judith Thomson’s article, "A Defense of Abortion," she argues that abortion can be morally justified in some instances, but not all cases. Clearly, in her article, Thomson argues, "†¦while I do argue that abortion is not impermissible, I do not argue that is always permissible" (163). Thomson feels that when a woman has been impregnated due to rape, and when a pregnancy threatens the life of a mother, abortion is morally justifiable. In order to help readers understand some of the moral dilemmas raised by abortion, Thomson creates numerous stories that possess many of the same problems. Thomson begins her argument by questioning the validity of the argument proposed by anti-abortion activists. Thomson explains that "most opposition to abortion relies on the premise that the fetus is a human being†¦.from the moment of conception" (153). Thomson thinks this is a premise that is strongly argued for, although she also feels it is argued for "not well" (153). According to Thomson, anti-abortion proponents argue that fetuses are persons, and since all persons have a right to life, fetuses also posses a right to life. Regardless, Thomson argues that one can grant that the fetus is a person from the moment of conception, with a right to life, and still prove that abortion can be morally justified. In order to prove this argument Thomson proposes the example of "the sick violinist." According to this story, Thomson explains, imagine that one morning you wake up and find yourself in bed surgically attached to a famous unconscious violinist. The violinist has a fatal kidney ailment, and your blood type is the only kind that matches that of the violinist. You have been kidnapped by music lovers and surgically attached to the violinist. If you remove yourself from the violinist, he will die, but the good news is that he only requires nine months to recover. Obviously, Thomson is attempting to create a situation that parallels a woman who has unintentionally become pregnant from a situation such as rape.